Sales Geek was founded to change the way the world perceives sales

Sales Geek was established with a purpose—to change how the World perceives sales —and now, we’re bringing our distinctive services to the vibrant business landscape of Florida, USA.

Our focus is on providing part-time interim Sales Directors and trainers to small businesses that might have previously found top-level talent financially out of reach.

Our elite team of seasoned sales visionaries comprises some of the finest sales consultants in the industry.

Collectively, we boast over 600 years of sales leadership experience, having mentored and cultivated thousands of sales professionals in Florida and beyond.

What truly sets us apart is that we’ve walked in your shoes. As successful sales leaders, Directors, and Business Owners, we intimately understand the commercial pressures of team and business management. There’s very little we haven’t encountered or achieved, and we bring our extensive collective experience to the table to elevate your sales and propel your business forward.

As part of our mission to redefine how the world perceives sales, we’re transforming the landscape of sales training. We’ve pioneered a unique hybrid model, enabling us to work with your Florida-based sales teams in person, online, and through our intuitive app.

In fact, we proudly stand as the only sales training and consultancy company offering a dedicated training app featuring hundreds of sales training videos and podcasts. This invaluable resource is at your team’s fingertips anytime, anywhere, ensuring your business stays consistently on the cutting edge of sales training.

Join us in revolutionizing the game of sales in Florida! Your journey to elevated sales and business success begins here with Sales Geek.

Meet the Geeks

Gene McCabe

Chief Geek Florida

Gene has had a twenty-year career in sales leadership roles including being Senior Director of Sales & Account Management with Cigna, one of the largest businesses in the USA. Among many accomplishments, Gene was given the President’s Club award for being the outstanding sales leader in his cohort. Gene espouses the Geek virtue of being brave, recognizing that all the really important accomplishments and contributions of his life are the result of making brave decisions including moving cross-country to Florida after meeting his wife Hillary on eHarmony. A former state of Iowa tennis champion he still puts his skills to good use playing pickleball and investing directly in his local community and state via The Pickleball Club which is building indoor facilities throughout Florida. It’s clear that Gene is a sales “ace” ready to “serve” business communities across Florida.

Geek Value: Geeks are brave

Richard Few - CEO of Sales Geek

Richard Few

Chief Geek and Founder

Richard founded Sales Geek to change the way the world perceives sales and make world class sales leadership available for everyone not just large corporations. He has led from the front as the Geeky team has grown and flourished and won multiple awards for our groundbreaking work. Weekends are for family, Reggie the bulldog and the rugby pitch, not always in that order. You might say that as a rugby player as well as a Sales Geek he specialises in conversions!

Geek Value: Geeks change the world!

Lucy Few - Operations And finance

Lucy Few

Chief Happiness Geek Director

Geek Director Lucy is the Geek you’ll deal with when we get to sorting contracts and invoices. She is also our wellbeing Geek and the person we all turn to for a plaster on a grazed knee or a well earned duvet day. Somehow she manages to be both hyper organised, caring and approachable. She’s the one you’ll hang out with most on a night out, she’ll dispense wisdom to sort your life out and keep you amused with innuendo aplenty. She is devoted to her two boys, Ellis and… Richard!

Geek Value: Geek’s care

James Denny - Strategy Director

James Denny

Strategic Director Geek

James is our Chief Strategy Geek Director and our Dove from above. In the dim and distant past he used to be a sonar operator in the Navy and knows a few bleeping things about sales and business growth too. Over the last decade, James has helped sell businesses for over £700m. You can find him hosting our Strategy Thursdays. Geeks find him everyday, like a benevolent child-catcher, ladened with sweets, cakes and goodies. James puts his strategic brain to use on the tennis court where his best laid plans are usually undone by his failing body!

Geek Value: Be Brave!

John French - Marketing Director

John French

Group Marketing Director

John is a Geek Director and our resident Marketing Geek. A keen fisherman, John is patient, safe in his knowledge he has the right digital bait on his hook!! Having advised clients for over 15 years, there isn’t much he doesn’t know about generating leads and driving sales. He has worked with clients of all sizes to generate multi-award winning, results-driven, campaigns. He enjoys spending time with his family and naturally squeezes in a bit of fishing at every opportunity.

Geek Value: Change the World

Graham Campbell

Creative Geek (Formerly known as Secret Geek)

Some said that Secret Geek is half Canadian, was once kidnapped by Norwegians in Paris and snogged a Hollywood actress. Many said that’s all made up nonsense. All we know, is that he is our constantly creative Geek. If in passing you have noticed the Sales Geek brand or liked, shared or commented on our social media then that’s our Secret Geek sauce working its magic. Graham is delighted to finally be “out of the Geek closet” and can’t wait to crack on as an official Geek. Outside of Geeklife he is kept on his toes by two boys and their endless stream of sporting activities.

Geek Value: Geeks are Brave!

Melaine Horrocks - Learning And Development

Melanie Horrocks

Head of Franchise Training Development

Melanie is one of our Learning and Development Geeks. She has over 15 years sales experience and is like me and you – with a dog named Boo, who was rescued from a drugs den! For 6 years she helped run her family’s chicken farm, but you should never expect “poultry” returns from her training, in fact we think you will “l’oeuf” it. Fowl and obscure 70s pop references aside, Melanie is a pocket dynamo with an infectious personality and sneaky ninja training skills that will delight your sales team and get serious results.

Geek Value: Change the world

Tom Crook - Sales Manager

Tom Crook

Franchise Support Geek

By day Tom worked in advertising sales with some of the biggest hotel brands around from the Four Seasons to Shangri La, providing his demanding clients with sensational customer service and even better ROI. By night Tom was Dean Martin in a successful Rat Pack tribute act. So when he met the Geeks and felt the bells “ting-a-ling-a-linging” he knew (as did we) “That’s Amore!” Tom has such rare sales skills that he heads up our own sales function!!! Away from the madding crowds, Tom loves spending time with his family because he obviously understands that: “You are nobody ’til somebody loves you

Geek Value: Geeks are brave

Ben Blackman - Relationships And Partnerships

Ben Blackman

Chief Operations Geek

Ben has 20 years senior management experience across multiple sectors focussed on developing partnerships that truly add value. Which is perfect for his role at Geek. Whether you are a client or a franchisee, Ben is going to be your new best friend, dedicated to looking after you with the utmost care and quality. Ben claims he can milk a cow (we don’t want to milk it, think that’s ‘udder‘ rubbish). He has a 100% winning record in dance competitions and is so proficient with a guitar he estimates he can proficiently play 72% of 97 songs on guitar!

Geek Value: Geek’s care

Sana Malik - Sales executive

Sana Malik

Franchise Operations Geek

Sana is our Sales Executive Geek. To be a salesperson for Sales Geek takes a special kind of person. It’s like being in charge of Christmas decorations for Santa – it’s a big deal! As a Mixed Martial Artist and trainer she definitely has the background to succeed at Geek. Always ready to “ground and pound” the phones, she certainly won’t “choke” as she “clinches” deal after deal. In her spare time Sana is writing her first novel, blending different cultures and mythologies into a spectacular fantasy. Sounds a bit like the day job really!

Geek Value: Get **it Done!

Amy Vanheste - Office Coordinator

Amy Vanheste

Operations & Compliance Geek

After nearly twelve years working in sales for a large bank, Amy took redundancy to spend more time with her young family and build up a childcare business. Latterly, she has lent her creative talents to contributing articles for an online magazine and editing her friend’s successful series of erotic books. It certainly gives her a unique perspective. Amy has quickly got into the ‘swing’ of things at the Bunker and fortunately hasn’t handcuffed anyone to their desks yet. We hope she continues to get a ‘buzz’ out of her Geeky work, we are definitely looking for a long-term relationship.

Geek Value: Change the World

Our Values

What does it mean to be a Sales Geek? What can you expect when you work with us? SalesGeek© has a very clear strand of DNA that runs through all of us, which all adds together to form the anatomy of a Geek.


Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.


Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.


If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.


Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.


A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.


Our company was founded with the mission to: "change the way the world perceives sales". That mission has not faltered and each Geek has a contribution to make in realising it.

What we are currently up to